Dr. Clemens Ammann

Ammann, C., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2025). EXPRESS: Beyond Strong Bonds: a Typology and Motivational Insights into Online Brand Defenders. Journal of Interactive Marketing, 10949968251320615.

Balazs, A.-M., Krohmer, H., Hediger, A., & Ammann, C. L. (2025, May 25–30). The path to implementation - A strategic framework for generative AI implementation [Conference presentation]. 54th EMAC Annual Conference, Pozuelo de Alarcón, Madrid, Spain.

Matzinger, J., Ammann, C. L., & Krohmer, H. (2025, May 25–30). Expectations, blame and betrayal: Exploring the dichotomous impact of brand purpose on consumer forgiveness in times of criticism [Conference presentation]. 54th EMAC Annual Conference, Pozuelo de Alarcón, Madrid, Spain.

Matzinger, J. T., Ammann, C. L., Näpfli, S. N., & Krohmer, H. (2024, Februar). The Double-Edged Sword of Brand Purpose in Times of Criticism: Fostering a Protective Halo and Precipitating Expectations. In American Marketing Association Conference.

Matzinger, J. T., Ammann, C. L., Krohmer, H., Hediger, A., & Näpfli, S. N. (2023, Mai). Investigating the True Effect of Corporate Reputation on Firm Performance: Disentangling the Measurement Jungle. In European Marketing Academy Conference

Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2020, Mai). A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand. In European Marketing Academy 2020 Annual Conference, Budapest, Hungary.

Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2020, Februar). A Typology of Consumer Brand Defenders. In 2020 AMA Winter Academic Conference, San Diego, CA.

Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2019, Mai). What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives. In 48th Annual Conference of the European Marketing Academy, Hamburg, Germany.

Ammann, C. (2025, 26. März). GenAI in der Verwaltung: Chancen & Erfolgsfaktoren [Praxisreferat]. Swiss eGovernment Forum 2025, Bernexpo, Bern, Schweiz. Geplante Veranstaltung.

Ammann, C. L. (2024, Dezember). Auf Schienen durch die GenAI-Landschaft: Chancen und Stolpersteine im Marketing. Präsentation im Rahmen des NEXT Vernetzungsanlasses, SBB AG, Bern, Schweiz.

Ammann, C. L. (2024, September). Generative AI: Hype or Gamechanger? Präsentation gehalten im Rahmen des PwC Masters of Marketing, Zürich, Schweiz.

Ammann, C. L. (2022, Juli/August). Interview: Die Generation Z als Konsumentengruppe. In Wirkstoff: Offizielles Magazin des Schweizerischen Drogistenverbands, 7-8/2022, S. 18-22.