Marketing

The CAS Marketing offers you an all-round view of modern marketing: from strategy and branding to communication and price management to trends such as AI and sustainable marketing. Thanks to a consistent customer focus and practical methods, you will experience how you can apply current marketing knowledge directly in your work.

Would you like to understand marketing holistically while keeping an eye on the most important future trends? Then this CAS is the right programme for you:

• You will gain a comprehensive insight into all marketing disciplines - from strategy and branding to communication, pricing and sales management.
• You will know the focus of your customers: Learn how to specifically address customer needs with the help of market research and customer experience management.
• Keep an eye on current trends and strengthen your practical expertise in forward-looking topics such as AI, sustainable marketing and brand purpose.
• You will understand your target groups and learn how to reach different segments - such as Gen Z - effectively.
• You benefit from in-service transfer: our flexible study concept ensures the direct transfer of the methods you learn into your everyday working life.