Prof. Dr. Sven Feurer

SMM2 Consumer Behavior

SMM3 International Marketing Management

SMM4 Services Marketing

EEMA Entrepreneurial Marketing

IMAR Marketing

Kundenverhalten

Pricing

Innovationsmanagement

Randomisierte Experimente

Marketing radikaler Innovationen

Technologieakzeptanz und -nutzung

Hedonistischer Konsum

Entwicklung von Preisstrategien und Preiswahrnehmung

Marketingethik

Janakiraman, Ramkumar, Harsha Kamatham, Sven Feurer, Rishika Rishika, Bhavna Phogaat, and Marina Girju (2024), “Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior”, Journal of Marketing, 88(6), pp. 64-84.

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young, Hoeffler, Steve (2022). Overcoming the negative role of nostalgia in consumer reactions to automated products. Journal of Product Innovation Management, 39(6), pp. 871-890.

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2022). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption. Journal of Consumer Research, 49(2), pp. 268–287.

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences. Journal of the Academy of Marketing Science, 48(4), pp. 734-752.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products. Journal of Product Innovation Management. 36(1), pp. 66-86.

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing, 32(3), pp. 272-283.

Feurer, Sven and Kelly L. Haws (2022), Justifiable Justifications in Sequential Indulgent Choice Situations: A Framework for Future Research Based on Perceived Exceptionality. Journal of Business Research, 149, 630-639.

Will, Christian, Nico Lehmann, Nora Baumgartner, Sven Feurer, Patrick Jochem und Wolf Fichtner (2022). Consumer understanding and evaluation of carbon-neutral electric vehicle charging services. Applied Energy, 313, 118799.

Pade, Robin und Sven Feurer (2022), The Mitigating Role of Nostalgia for Consumer Price Unfairness Perceptions in Response to Disadvantageous Personalized Pricing. Journal of Business Research, 145, 277-287.

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein; Michal (2021). Consumers’ Response to Really New Products: A Cohesive Synthesis of Current Research and Future Research Directions. International Journal of Innovation Management, 25(8), 2150092.

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; Woodside, Arch (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts. Journal of Revenue and Pricing Management, 20(4), pp. 420-435.

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research. Marketing ZFP, 40(2), pp. 26-40.

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences. Energy Policy, 106, pp. 244-254.

Feurer, Sven; Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review, 33(3), pp. 351-375.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing ZFP, 37(2), pp. 101-108.

Ryf, Svenja; Feurer, Sven; von Däniken, Tina (2024). Is a Pink Tax Perceived Less Fair than a Blue Tax? In: 53rd Annual Conference of the European Marketing Academy. Bucharest, Romania. May 26-28, 2024.

Feurer, Sven, Stefan Rose, Jonas Berger, Miriam Fux, Livia Graf, Roman Schaad, Janick Scheidegger, and Fabian Zbinden (2023), Do Service Robots Impair Consumer Fairness Perceptions of a Price Increase? Proceedings of the EMAC Annual Conference, Odense, Denmark (May 23-26).

Roggenkämper, Luisa, Sven Feurer, and Monika C. Schuhmacher (2023). Unlocking Shelf Performance Potential in Stationary Retail Using Artificial Intelligence: Learning from Digital Shelf Twin Data, In: Proceedings of the EMAC Annual Conference, Odense, Denmark (May 23-26).

Feurer, S., & Fischer, A. (2021). Proposition of a Pleasurable-Ends Model of Manipulation in Marketing. European Marketing Academy EMAC Conference 2021. https://doi.org/10.24451/arbor.15142

Pade, Robin; Feurer, Sven (2021). Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Feurer, Sven; von Däniken, Tina (2024). Price fairness In: Hinterhuber, Andreas (ed.) Elgar Encyclopedia of Pricing. Business (pp. 185-188). Cheltenham: Edward Elgar Publishing 10.4337/9781035307319.ch32 <http://dx.doi.org/10.4337/9781035307319.ch32>

Feurer, Sven, Steve Hoeffler, Min Zhao, and Michal Herzenstein (2023). Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights, in: Bstieler, Ludwig & Charles Noble (eds.): PDMA Handbook of New Product Development (4th edition). John Wiley & Sons, 247-266.

Feurer, S., Schuhmacher, M. C., & Kuester, S. (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products (Issue 056). IMU Research Insights, Universität Mannheim. https://doi.org/10.24451/arbor.14389

Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8 <http://dx.doi.org/10.1007/s35141-016-0022-8>

Feurer, S., Kuester, S., & Schuhmacher, M. C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden (Issue 020). IMU Research Insights, Universität Mannheim. https://doi.org/10.24451/arbor.14391

Feurer, S., Kuester, S., & Schuhmacher, M. C. (2012). Can service customers handle price complexity? (Issue 007). IMU Research Insights, Universität Mannheim. https://doi.org/10.24451/arbor.14390

Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)