Prof. Dr. Sven Feurer

Specialisations

Sven Feurer studied business administration at the University of Mannheim (Germany) and the University of Umeå (Sweden). He then worked as a doctoral candidate at the Chair of Marketing & Innovation at the University of Mannheim. After receiving his PhD (Dr. rer. pol.), he worked as a post-doctoral researcher at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). During this time, he spent two research semesters at Vanderbilt University's Owen Graduate School of Management. Since January 2021, Sven Feurer is Professor of Marketing at the Bern University of Applied Sciences. He is Co-Head of the Institute Marketing & Global Management.
Sven Feurer's research and teaching focuses on the areas of consumer behavior, pricing and innovation management. His research has appeared in such journals as the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and the International Journal of Research in Marketing.

since 08/2024 Co-Head of Institute (with Claudine Gaibrois) Bern University of Applied Sciences, Institute Marketing & Global Management
08/2022 - 07/2024 Head of Marketing Group Bern University of Applied Sciences, Institute Marketing & Global Management
since 01/2021 Reasearch Professor of Marketing, Bern University of Applied Sciences, Institute Marketing & Global Management
04/2019 - 07/2019 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management
10/2018 - 03/2019 Interim Professor for Service Marketing, Karlsruhe Institute of Technology (KIT)
10/2017 - 03/2018 Interim Professor for Consumer and User Behavior, Karlsruhe Institute of Technology (KIT)
03/2016 - 06/2016 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management

2014 - 2019 Post-Doctoral Researcher in Marketing Karlsruhe Institute of Technology (KIT)
2010 - 2014 Doctoral Student in Marketing University of Mannheim, Chair of Marketing & Innovation
2003 - 2009 Student of Business Administration (Diploma) University of Mannheim