Entrepreneurship and Creative Economies

The project field of „Entrepreneurship and Creative Economies” displays how visionary individuals and sustainable creative ventures reshape economies, foster social change, and ignite a brighter future.

Although the realms of creative economies and entrepreneurship are distinct, they share intricate connections that influence economic growth, innovation, and cultural development. This synergy is the focus of the project field „Entrepreneurship and Creative Economies”. Within this area, the team investigates several key aspects that enrich understanding and practical application: 

  • Innovation and disruption: Entrepreneurship thrives in creative industries due to its inherent potential.

  • Cultural and economic impact: Creative industries significantly impact cultural preservation and economic growth.  

  • Collaboration and networking are crucial for creative economies and entrepreneurship.  

  • The intersection of creative economies and entrepreneurship poses challenges like IP protection, funding, and market access. 

  • Digital transformation: The digital realm extends entrepreneurial possibilities within creative economies, enabling global reach and monetization.  

  • Policy and support: The team examines policy advocacy to protect intellectual property and ensure fair compensation for creators. 

Core Competences

  • Applying design methods for business model implementation and scaling solutions. 

  • Assessing the impact of creative economies and entrepreneurship. 

  • Creating and managing strategic partnerships with organizations to advance project objectives. 

  • Align research activities and outcomes with the Sustainable Development Goals (SDGs). 

Ongoing Projects

Selection

Swiss Foodcoop Network – Für ein nachhaltiges Schweizer Ernährungssystem

Most people in Switzerland can barely afford a consistently sustainable diet. The Swiss Foodcoop Network offers a solution here by making organic food accessible and affordable for everyone with a radically simple model.  

What Gottlieb Duttweiler did 100 years ago through the use of the Migros bus and leaflets, we are doing today with digitalisation and a sense of community. 

Link to the research project

CROWNOS – Förderung von Marken- und Produktvielfalt in der Uhrenindustrie

CROWNOS is a watch brokerage platform that brings watch brands, retailers and interested parties together digitally. This service is based on a web application developed in-house. This promotes diversity within the industry and enables brands and retailers to make their high-quality watches accessible to a broad community in a personalised way.  

Link to the research project

Completed Projects

Selection

Contact

Get in touch with us! We will be happy to inform you about other projects in this project field and answer your questions.

Bern Academy of the Arts HKB 
Research 
Institute of Design Research 
Secretariat: Edona Idrizi 
Fellerstrasse 11