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Dr. Clemens Ammann

Profil

Dr. Clemens Ammann Dozent

Contact

Liens

  • Adresse Berner Fachhochschule
    Gestion
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern
Vous trouverez plus d'information sur la page de profil en allemand.

Publications

  • Balazs, A.-M., Krohmer, H., Hediger, A., & Ammann, C. L. (2025, May 25–30). The path to implementation - A strategic framework for generative AI implementation [Conference presentation]. 54th EMAC Annual Conference, Pozuelo de Alarcón, Madrid, Spain.

  • Matzinger, J., Ammann, C. L., & Krohmer, H. (2025, May 25–30). Expectations, blame and betrayal: Exploring the dichotomous impact of brand purpose on consumer forgiveness in times of criticism [Conference presentation]. 54th EMAC Annual Conference, Pozuelo de Alarcón, Madrid, Spain.

  • Matzinger, J. T., Ammann, C. L., Näpfli, S. N., & Krohmer, H. (2024, Februar). The Double-Edged Sword of Brand Purpose in Times of Criticism: Fostering a Protective Halo and Precipitating Expectations. In American Marketing Association Conference.

  • Matzinger, J. T., Ammann, C. L., Krohmer, H., Hediger, A., & Näpfli, S. N. (2023, Mai). Investigating the True Effect of Corporate Reputation on Firm Performance: Disentangling the Measurement Jungle. In European Marketing Academy Conference

  • Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2020, Mai). A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand. In European Marketing Academy 2020 Annual Conference, Budapest, Hungary.

  • Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2020, Februar). A Typology of Consumer Brand Defenders. In 2020 AMA Winter Academic Conference, San Diego, CA.

  • Ammann, C. L., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2019, Mai). What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives. In 48th Annual Conference of the European Marketing Academy, Hamburg, Germany.