Marketing Psychology

The CAS in Marketing Psychology provides in-depth knowledge of the psychological processes that influence consumer behaviour. You will learn how to apply psychological principles in a marketing context. You will gain a better understanding of your customers' needs and be able to develop effective marketing strategies. If you want to gain a better understanding of human decision-making behaviour and use it for marketing purposes, this is the right course for you.

• You will develop a solid understanding of the psychological foundations of marketing and human decision-making processes.
• You will learn how to design marketing strategies that are effective and targeted.
• You will gain a better understanding of your customers' decision-making behaviour, which you can use to develop effective measures.
• You will expand your professional network and benefit from intensive dialogue with fellow experts.
• You will boost your career prospects: specialised qualifications and practical knowledge of the latest research findings will give you a boost.